Tim Tebow ads — What was the point?
I saw the first Tebow ad last night and watched the second on the Focus on the Family website this morning. Could somebody please tell me the point of these ads? Was it only to get a few curious people to visit the Focus website? Was there something I missed? I just don’t get it. Can I get your input? I saw nothing that pro-choicers should complain about, nothing the that pro-lifers could get excited about, and nothing that anyone else would be curious about. Seemed like a wast of $2.6 million. What do you think? I’ll amend this post with your best comments.
Most pro-life ad? Gotta be Google’s French Love Story.
P.S. This question has created quite a stir over at VolChat. Check it out!
Tags: anti-abortion, football, pro-life debate, prolife
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42 Responses to “Tim Tebow ads — What was the point?”
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February 8th, 2010 at 2:28 pm
I think the Tim Tebow ad is a confirmation of the need for kind of work CBR is doing. The Super Bowl commercial itself had very little content but then again how much can you put in a 30 second or less spot? And if the message was more overtly pro-life it would have been spiked like the Catholic Vote pro-life ad last year. This is because the gatekeepers of the networks are almost completely pro-abortion. So the need for education material that is not vulnerable to censorship is a must. The public needs to be shown the humanity of the unborn and the inhumanity of abortion if we expect to change the status quo.
February 8th, 2010 at 2:28 pm
PROUD MOM: I love my son! Abortion lobby: HATE SPEECH! HATE SPEECH!
Genius….I love it. With this 30 second ad all the pro abortion fanatics with the help of the MSM brought two and a half million dollars worth of attention to Focus on the Family and the issue of dare I say it? Yes I dare…..LIFE. Now I wonder how many hits Focus got to hear the rest of the story. It was wonderful. As Jim Daly, new president of Focus on the Family said they want people to know of them and their ministry. James and Shirley Dobson are resigning at the end of this month and moving on to a new season of their life. Once you click over Pam and Bob Tebow unashamedly tell the whole story and it is quite a testimony. ( I thought something was wrong with my computer as the video played so slow….NO, it was so slow due to the number of hits!) What a story…..that they prayed for Tim by name before he was conceived. They dare to go further and say the G word…..GOD. Go to Focus for the rest of the amazing story… Back to the hysteria. How foolish they must feel today. Will Gloria Allred file suit? No, they are reduced to condemning Tim for tackling his mother in the commercial! Loving mother and son… how disgusting. Now even the MSM is laughing at the abortion industry for their hysteria. Read a good analysis of how the abortion industry truly jumped the shark in this one at
Big Journalism.
February 8th, 2010 at 2:36 pm
The ad was soft, but then the story had been so previewed and reviewed, if you knew the context, not much else was needed to understand that her pregnancy had been considered high risk and that she opted to hold true to her values even when circumstances and the medical profession would have counselled otherwise. The 2.6 million got the story told, it got the story started. The activist anti-life crowd did the rest by trying to ban it.
What did the ad accomplish? It got people talking about what abortion is and what it isn’t. It revealed that those who are rabbid pro-choicers are really rabbid activists for abortion, who fear any story that runs counter to their posistion even if softly stated.
As for wasted money, 1) it’s their money 2) isn’t all advertisement really that since no one knows if it actually works, 3) a lot of the ads for which 2.6 million were paid, weren’t very good anyway. If the goal of publicity is publicity, the 2.6 million dollar ad worked.
February 8th, 2010 at 2:37 pm
As a preg. ctr. director, I thot’ it a waste of $ as far as the pro-life issue is concerned.
In fact, when viewing it on the FOF website, the one on TV didn’t have the picture and the words “my miracle baby”.
If I’m wrong about that, I’m sorry, but I don’t recall seeing that first few seconds nor a few seconds later when the back of the baby pic. was shown again.
The point seemed to be to get people to the FOF site, but that’s a lot of $ to accomplish that goal.
I was disappointed.
February 8th, 2010 at 2:43 pm
While I agreed with the point of the ad, I thought it was very poorly done. I think your commment says it all. There was nothing there to get excited about from a pro-life standpoint. I think Focus on the Family could have done a better job with this opportunity to get the message out to millions of viewers.
February 8th, 2010 at 2:49 pm
While many were a little let down, the commercial already accomplished everything it needed to before it was even aired. The radical feminists got in such a tizzy that the commercial did very well. Their complaints and their protests made us understand what the commercial was all about, I finally have a reason to thank them.
As for the ad itself, it wasn’t my $2.6 million to waste, so I cannot criticize Focus on the Family. I am also not going to turn this into infighting. I am happy that someone else made the first move. And if it was over the top pro-life, CBS probably would never had let it on the air.
Hopefully this will lead to many others being put on the air as well. I look forward to seeing eveyone else’s commercials.
February 8th, 2010 at 2:51 pm
Re: the Tim Tebo ad….I missed it before I realized what it was. My host had recorded it so we watched it after the game. I was very surprised by it. It made zero impression in my mind so I’m going to assume that the point was to spark interest and lead folks to FoF’s website. Time will tell if this was successful. Now I understand why CBS ran with the money. We’ll see how the pundits spin it… and if mainstream America got the point.
February 8th, 2010 at 2:58 pm
Another perspective: it’s not the cost of the ad but the solid week of buzz ahead of time. This kind of exposure couldn’t have been purchased for many hundreds of millions of dollars, and all of it spotlighted the clear pro-life stance of the Tebow family. In our “social media” world the buzz is more important than the ad itself, and FOTF played it beautifully.
The worst that happened is that the pro-abortion groups look like idiots for making such a big deal out of such an innocuous ad. The buddy I watched the game with stood up and said, “Is that it? Is that what the feminists were so upset about? Geez, they should get a life” (no pun intended).
A side note: it used to be that FOTF played into the hands of liberals through boycotts, etc. It was a badge of honor for a movie producer to have FOTF in opposition, because it drove people to the box office. Well, that game can be played by both sides, and FOTF scored a big win by making the other side look like sour pusses.
February 8th, 2010 at 3:00 pm
I was happy about all the PR it received running up to the ad. It became a top story on many networks for the commercials which will bring attention to FOTF. In the execution I was disappointed. The beginning that talks about him being a miracle baby and that she almost lost him was rushed and very soft. I didn’t know it was the Focus ad until the end and then kicked myself because I hadn’t paid that much attention to it. Looked like a face cream commecial. The proof will be in the web traffic to hear “the rest of the story”. I agree that it was probably weak due to the fact a more blatant ad would be kicked by CBS, though.
February 8th, 2010 at 3:05 pm
I was disappointed, but I think I would have been disappointed with anything that the network would have allowed. I found myself a little confused by the content, even though I have heard about all the controversy and hype and knew in advance what the ad was going to be about. With DVR, I was able to rewind it and watch again but I still thought it could have been edited better. I am impressed with their willingness to spend that much money and suspect that it will drive some people to see the issue in a different light.
February 8th, 2010 at 3:17 pm
I was disappointed by the Tebow/Focus ad.
Focus led us the public to believe it would address a decision to not abort Tim, and it was so oblique a reference to Pam Tebow’s difficulty in pregnancy that if you had not heard about the ad before, you might be left wondering what was the point, especially if you did not take the trouble to go to the Focus website.
If you heard about the controversy about the ad in advance, and then went to the video testimony maybe you’re satisfied with the good interview with Mr. and Mrs. Tebow, but it makes me a bit cynical about Focus and CBS, like we were lured into supporting an ad which in the end said nothing to the pro-life message, but was a mushy, warm and fuzzy message.
Sure the pro-aborts that opposed it look ridiculous, but we were defending, in advance, an ad, labeled as pro-life (anti-abortion) that wasn’t.
If to get a “pro-life” ad accepted on TV, you cannot mention abortion, or make a pro-life point, than what was accomplished in getting CBS to take this ad! What does it say about our movement if we declare victory for getting a “pro-life” ad on TV, that really wasn’t!
February 8th, 2010 at 3:18 pm
The ad seemed to pop up on the screen so fast that after it was over my husband said” Was that it?!” I wasn’t sure myself and thought there would be something more later on.I did not remember seeing FocusOnTheFamily.com so I am glad you posted this. I can only hope that many people across the nation did see it and got online to see the rest of the story!
If the message had of been more blunt then CBS probably would not have allowed it to be aired so I believe when God’s people set out to deliver His Message to others it will get out!The Truth will always prevail!Thanks to the Tebow family for their obedience to follow Him.Thank you too Fletcher!
February 8th, 2010 at 3:23 pm
My husband and I were at my neighbors house and the guys were watching the game and the girls were playing with the kids in the other room and I heard my husband say, “Hey Hun, come in here, that Tim Tebow comercial is coming on”. Well, before I could get in there, the commercial was over and I heard him say, “Are you kiddin’ me! That’s it? I thought they were really going to have a good message against abortion. That was horrible! I can’t beleive that!” Then he proceeded to tell me about it. I didn’t get to see it that night but I watched it today and I have to agree with him; and you know it was bad if even my husband noticed it! I am sadly dissapointed in Focus on the Family. I knew the commrcial wasn’t going to be as blunt about the anti-abortion message as I would have been (being a regretfully post-abortive, but now pro-life activist) but that was a COMPLETE waste of $2.6 million. It would have been better to have no commercial at all than to appear so EXTREMELY soft of the issue. No one could even tell what the commercial was supposed to be about! I wish CBR could have had that spot! Maybe next year??? Lol, but seriously, how much more impactful would that be!!!
February 8th, 2010 at 3:29 pm
It’s understandable that the commercial was soft, low-key, otherwise it wouldn’t have gotten aired. CBS told us it didn’t include the word “abortion” before it was aired and I was curious to find out how they got the point across. It wasn’t the typical razzle and dazzle of Super Bowl commercials, but not many of the others had that quality either. I consider $2.6 million or whatever it cost to be a great price considering the publicity it stirred up and the embarrassment it has caused the pro-choice movement for complaining about it. Hats off to Tim and Pam Tebo for taking the heat and standing strong then and now. We should stand united with them, not divided.
“I appeal to you, brothers, in the name of our Lord Jesus Christ, that all of you agree with one another so that there may be no divisions among you and that you may be perfectly united in mind and thought.” 1 Corinthians 1:10 NIV
February 8th, 2010 at 3:32 pm
Their $2.6 million bought more than 1 minute on the Super Bowl. It exposed anti-life advocates like Jehmu Green for who they really are. It lead people to a web-site that had videos dealing with abortion and other issues. It put Focus on the Families name back out there again for the first time in a while. So along those lines it was money well spent.
However, I have to ask the question as to whether or not anyone who is not pro-life will ever visit their site and watch it? Probably not. It was just another church advertising on Christian radio.
In the end, it was an opportunity missed. They didn’t need to go the route of showing pictures, but they could have done more to create an ad that celebrates life. For all knew, it could have been an insurance ad for switching to BCBS.
February 8th, 2010 at 3:36 pm
I thought that the Tim Tebo add during the super bowl was very indirect. If I had not been told that it was an anti-abortion add, I would have never known. My first impression was just that Tim Tebo may have had health problems as a child but that his mother helped him overcome his struggles to allow him to become the football player he is today. In all honesty, I am not surprised that the commercial was so vague because television rarely addresses controversial topics.
February 8th, 2010 at 3:52 pm
The ad was great, in my opinion. In 30 seconds, it opened the door and said to the choicer’s, now what are you complaining about. In this time slot, and for its intended purpose, it was effective and well done, in my opinion.
February 8th, 2010 at 4:01 pm
I don’t think I was ever this surprised, and to be honest with all, disappointed in the ad. It had such a buildup that for the first time ever I made my mind up to watch the commercials for the SB. I knew it would run in the first quarter, and lucky for me “nature did not call, as the ad was here and gone as fast as a pro abort at a Pro Life demonstration.
I kept waiting for the well reported story of the difficult pregnancy, and all I saw/heard was as simplistic as it comes. Disappointed in content, and agree with Fletcher’s comments that if you did not hear about this ad you would wonder what in the h— did I just see?
The story leading up to the ad is to me a perfect example of “the Lord writing straight in crooked lines.” The huge plus was the notoriety that the discussion of the ad caused. From this emerged what we activists in the struggle have long known,a most strident and unflattering profile of the abortion on demand group. This was priceless. Middle of the road people on the abortion issue now know what “choice” really means in the word speak of the abortion on demand cabal.
Also, it created a split between the abortion on demand groups as some woke up before others on the fact that they have lost the public relations battle. What hypocrisy. Thankfully, for the first time the true face of the pro aborts became clear. For that we should be grateful.
February 8th, 2010 at 4:28 pm
Very short commercial but if it sparks up conversation and checking out FOF Website it is accomplishing more than most commercials did.
February 8th, 2010 at 4:32 pm
“Why” Focus did the ad, in my opinion, is irrelevant. What it accomplished is, secondarily, bringing attention to Focus on the Family and, primarily, allowing “the other side” to demonstrate their true character. In light of what actually aired, “hate speech,” “bias,” “advocacy” and all the other epithets hurled at Focus and the Tebow family certainly show how pro-choice the pro-abortion industry really is. I believe the solution to this whole mess is for Christians to start acting like Christ–even in dealing with people with whom we disagree.
February 8th, 2010 at 4:38 pm
I love all of the awareness! Yes, Focus on The Family obviously wanted to draw people to their site and “see more” of what they do. I think in this case, it was appropriate. The majority watching would be watching with someone else. Thus, sparking conversation. WOW! Conversations about abortion during the Superbowl!! GREAT JOB!!! I have come to learn that there are people called to do their own specific jobs… ie, some called to be the head, some called to be the foot, and we are all “the body”. Same with the awareness about abortion. I am personally passionate about what CBR does because it was the graphic photos and the constant seeing of what I had actually done 18yrs prior to seeing the photos, that the awareness and TRUTH came to me that I had taken the life of my twins! I had killed my only children then at age 18! I believe what CBR does in displaying the photos and having dialogue about abortion and speaking the truth in love, is EXTREMELY IMPACTFUL and was also a link to my personal relationship I found with Christ. I have mixed emotions about the clip that showed Tim tackling his Mom, but again for the crowd watching, I believe it definitely got their attention. Any attention that can be drawn to the awareness about the TRUTH about abortion is a step in the right direction. God uses all forms and HE will water ALL the seeds that are planted in all areas. I am excited to see the good, bad, and indifferent that comes from this awareness! Even the scandals that come from American Idol, beauty pageants, or golf pro or athletes…awareness is made and the person is remembered. In this case…let the little children be remembered and their LIVES SAVED and ABORTION NO MORE!!!! The TRUTH will set people free! TRUTH ABOUT ABORTION MUST BE TOLD. I used to think it always had to be boldly spoken. However, again God can use all truth and water it and reach thousands in His way. It is difficult for me at times to trust that, because I want to stop abortion NOW, but I trust God enough to know that I know that I know that HE is grieved at the insanity of this horrible act, but HE has a plan and it is to share the TRUTH. What ever God has called you to do today, DO IT and speak the truth about abortion in love. Thanks to CBR for always being bold and standing firm in the TRUTH and never waivering from that truth!!! Thanks for this blog too. Great Job Fletcher! Keep up the great work.
February 8th, 2010 at 4:41 pm
I thought this was a commercial for AFLAC at first. The concern between mother and son was charming, but ambiguous. I give credit and thanks to abortion advocates for giving the commercial more publicity and quite simply providing the public with the awareness of the pro-life message behind the commercial before it aired. That was brilliant!! Spinning the media for a positive benefit, bravo Focus. I am sure their site is getting a huge amount of hits to read the Tebow story in full. Unfortunately, probably more from empathetic pro-life supporters. Curiosity may draw in a lot of looky-loos, but most people who are contemplating obtaining an abortion would not venture willingly to the FOTF site. I could be wrong. I know that I would not have.
Was the ad worth $2.6M? Still deliberating. America will not begin to think abortion is so bad until they really SEE how bad it is. Images are the most effective way to change public opinion. Right now, mainstream America’s opinion is that abortion should be a “choice”. We need to really see what we are choosing. I am glad Pam’s choice was LIFE.
February 8th, 2010 at 5:00 pm
Hey, Fletcher,
Honestly — it wasn’t until the ad was almost over that I realized that it was the ONE I had been so anticipating. So, if some who were looking for it missed it, think how many of the target audience were lost.
The best follow up is prayer and casual conversation concerning the ad, at the water cooler, etc., so that curiosity will take people to the Focus on the Family web site for the whole Tebow story.
Love your new web/blog format.
February 8th, 2010 at 5:29 pm
I was happy with the ad because because most of America already knows the Tim Tebow story, how a mother made the right choice–no matter what the consequences would be, and when God stepped in, well a hero was born. Mrs. Tebow’s story is one of trusting in God, in his plan, and putting her trust in his hands.
The best part of was the ad itself, as it made the pro-aborts come out of the woodwork and blass it before it was even shown, look like fools and the idoits they really are.
Ms. Gloria Allred, in particular, made herself look like a total fool and a loud mouth idoit. She wanted to file a lawsuit to block the ad, saying that Mrs. Tiebow was lying because the Phillians didn’t allow abortions, at that time. She got stuffed on Fox News by one of the legal female host (can’t remember which one) who corrected her in that the law, at that time, did allow abortions if the life of the mother was threatened. Others, on MSNBC also opened their big mouths and were very critical before the ad was shown, like most fools do.
Was it worth $2.6 millon, only Focus on the Family can judge that.
February 8th, 2010 at 6:27 pm
If the pro-choice people had not had such a fit about it, no one would have had any thought about it. It certainly was not offensive. If by going to the Focus on the Family website helps someone learn about pro-life and what it really means, that will be good.
February 8th, 2010 at 6:28 pm
Re Tim Tebow ad at bowl game. It was over before I realized it was the ad. But, the play the ad got before the game was what counted. I don’t think Focus on the Family would have been able to pay for the publicity it got before the game even aired. The precious Lord works in mysterious ways to accomplish what He wants accomplished. I pray folks wake up to the awful harm abortion causes to the mother and realize it lasts a lifetime and destroys a precious one of a time of life.
February 8th, 2010 at 8:02 pm
I didn’t watch the Superbowl and didn’t see the Tim Tebow spot until I went on this blog. I think it’s WONDERFUL that the NOW gang made so much noise about a commercial portraying life. They’ve overplayed their hand. They came out publicly decrying something that has absolutely NO controversy to it at ALL! This really is simply a celebration of life.
Now that we’ve all seen the commercial, we can see for ourselves that those who want “choice” don’t want choice at all! They want abortion. They were offended by the commercial without even SEEING it.
The Tim Tebow spot was great. I only wish they’d said MORE about what the family went through in deciding to go through with Tim’s pregnancy. For that, we had to go to the Focus on the Family website to get the rest of the story. I wonder how many people are actually doing it.
I posted it on my Facebook page and hope alot of others will too!
February 8th, 2010 at 9:48 pm
The ad was short and sweet, so short that I thought it had been cut by the network, so sweet that no abortion-minded couple would have even made a connection between what they saw and what they were planning to do!
February 8th, 2010 at 10:33 pm
Dream: What could CBR do with $2.6 million? Convert the country? Money is not going to save this country; only repentance will.
The ad was too low profile for me but did serve to show the hypocrisy, duplicity, offensiveness, and ignorance of the media and women’s right-to-kill groups (Go Daddy and Bud Light were in-your-face sexist: what, no outcry here?).
“Right to kill” rules the day. We need to steadfastly testify to the truth: human beings are being killed by abortion.
February 8th, 2010 at 10:47 pm
The ad was nice, but for what purpose? It led many people to the Focus on the Family website but what did they see when they arrived? Did anyone change their minds about abortion from that ad? Did any pro-life person become an activist because of that ad? Videos of loving families is great, and we should all want to be part of one, but none of that will teach frightened young women that killing her baby is worse than an unplanned pregnancy. That is what we need to be showing Americans today—so they will stop killing their children and grandchildren. Let us put our money where the most education can happen and the most lives saved. PS It was funny to see the pro-aborts go into a frenzy because of absolutely nothing. They are not pro-choice; they are about killing babies—for money.
February 8th, 2010 at 11:00 pm
One person above mentioned the key words to judging if an ad was successful or not: Water cooler effect. Are people talking about it the next day? Look at the liberal MSNBC’s take on the Super Bowl commercials – http://www.msnbc.msn.com/id/35290235/ns/business-business_of_super_bowl_xliv
Sure, they say that FOTF wasted $2.6 million. But look at the article. For the first 5 paragraphs, they don’t talk about the best commercial, they don’t talk about the funniest commercial, they don’t talk about the commercial by the company or group that spent their money wisely. For the first 5 paragraphs of their review of Super Bowl commercials, they talk about the Tebow’s ad.
The goal of advertising is to bring awareness and create a buzz. Mission accomplished. We are all still talking about it today, even the liberal outlets like MSNBC.
February 8th, 2010 at 11:43 pm
I didn’t see the ad, I gave up television about 20 years ago, don’t allow it in my house. One of the best decisions I’ve made. But I read most of the replies above, and the email FOTF sent to subscribers of their e-newsletter.
I’m on dial up, so I don’t care to wait for it to download. But my take is this: bravo for the tactic. Life is not static. We should be trying new methods, keeping the adversary & friends off balance. What is life? Part of it is to do something fresh. Learn the difference between advertising and publicity. Lots of publicity (free press) accompanies this ad. Sounds like a touchdown to me.
February 8th, 2010 at 11:53 pm
The ad ells me very little about “Timmy” and leaves me wondering just what his mom is trying to say, other than the fact that she almost lost him and that loves her son. This ad didn’t sell me on ANY philosophy. The only way I had any idea of ANY difficulty was through the trailer by the parents, which would only affect someone who had a strong faith and a conviction to seek God’s will for the life of their unborn anyway. Any viewer not so oriented toward God wouldn’t have cared and the ad wouldn’t have touched their heart like a picture of an aborted baby would have.
Bill
February 9th, 2010 at 3:33 am
Pastors: After watching Planned Parenthood’s Tim Tebow Super Bowl Ad Response, I understand why Harriet Tubman said: “I freed a thousand slaves [and] I could have freed a thousand more if only they knew they were slaves.”
February 9th, 2010 at 9:32 am
It certainly got alot of attention for the pro-life cause. I think this was the only way that any pro-life commercial could be aired during the Super Bowl, because it was sutle. Now that the commercial is out there, it’s causing contraversy and the story is being told of the choice that Tim’s parents faced and the choice that they made. Bill O’Reily talked about this commercial before it aired and he interveiwed a pro-abortion woman about it. It really exposed the fact that the pro-aborts have no real ground to on which to stand. It was good that they used a football player, because it hits home for football fans and Tim Tebow fans. I know that Focus is not trying to get attention for themselves, but are doing their best to stand for what is right in a way that people will listen.
February 9th, 2010 at 9:35 am
Early this morning as I was up to go to work I did my usual thing and watched the O’Reilly Factor (as it airs the previous night’s telecast early the following week day). On the program, as it had previously been discussed before due to some prochoice extremists outrage over the (at that time) unseen commercial. Today, as it had aired, as promised, during the Super Bowl they both showed the commercial, and read some outrageous claims that the from random lunatics, with an agenda, stating that the commercial promoted “violence towards women & incorporated that with happiness.” Clearly the individuals stating claims like that have some sort of problem themselves.
My Mother also saw the segment. We both thought it was warm and cute. And found no fault with Tim for playfully tackling his mother, as he is a FOOTBALL PLAYER (and a really good one at that!).
That said, I will point out what Bill O’Reilly told the woman who came on the show in objection to the ad. Bill replied to her with words to the affect of, “What could you possibly be offended by? It’s a positive message? You say you believe in choice, and Tim Tebows mother exercised her choice to have him, and the results were positive. What is it, do you wish Tim Tebow had been aborted? What about this ad could possibly offend you?” ..or it went something like that. 🙂
Thanks for allowing all these posts, Fletcher. As many of you may already know, you can listen to our PROLIFE song “BUD OF PROMISE” is streaming audio on our homepage. Also, you may listen to our hit song “GOD BLESS THE SEC”, or any of the others as well.
You know how we roll.. SOUTHERN GOSPEL FO’EVA!!
..i am BEN*JAM
Saint Benjamin
http://www.BENJAMS.com
February 9th, 2010 at 9:43 am
http://www.tangle.com/view_video?viewkey=f1875f48b452bf56d79d
February 9th, 2010 at 1:19 pm
One point of the ad seems to have been to contrast a very positive (though quiet) pro-life message with the extreme anti-life, selfish, radical feminist message, which the pre-broadcast debate in the media effectively (though unintentially) highlighted. Another point, certainly, was to draw folks to the Focus website, which I understand has happened, in record numbers. The ad had to be like it was (with the pro-life message VERY subliminal) in order to get past liberal CBS thought police. All in all, I think the strategy was clever.
February 9th, 2010 at 4:39 pm
It was good for millions of Americans to hear of Focus on the Family (some for the first time) and to be positively associated with Tim Tebow. Hopefully, millions of Americans will visit the web site and be exposed to a pro-family, pro-life organization and its message that they may have only associated with the negative media-painted images of James Dobson from the past.
February 10th, 2010 at 8:12 am
So understated as to be useless. What a waste of millions of dollars. Totally ineffective. A big dissappointment.
February 10th, 2010 at 10:21 am
I agree that this was probably ineffective but at least it was a beginning, hopefully of something that will eventually bring about consideration and awareness. I was not home during this period and may not be fully aware of what happened but to me the mere fact that someone spoke out is good. Hope to see more of this.
February 10th, 2010 at 12:48 pm
Couldn’t agree more with Fletcher, huge waste of money. I like Focus on The Family but I won’t be donating to them again. The Pro-Life movement continues to amaze me with their ineffective strategies… doing things that aren’t effective and using up valuable resources. We are going to have to be willing to be hated and share what abortion is to get peoples attention. How many full time pro-life salaries could have been paid for instead of this so-called pro-life add?